Carl Muir, Strategy & Director

Carl brings a rare mix of strategic skills, social media nous, and real world experience to the table. After initially doing his time in the corporate marketing world, Carl decided to throw caution to the wind in 2005 and start his own tourism business Epic Adventures. He got to realise a dream he'd always had, earning a living from doing what he loved!  From small beginnings the business he started flourished into one of NZ's most booked fishing tourism businesses. 

Carl puts that success down to a few things, a great brand, a great product and most importantly - telling people about it  "when you do what you love, then you can't help but get it right!"  The communications world evolved hugely over that time with social media playing a huge role in telling the story of the business and connecting with customers.  

Previously, Carl created the popular Whitianga Scallop Festival, coming up with the concept then completely event managing the festival. In its second year, the festival was a finalist in the NZ Tourism Awards.  Carl has worked as Marketing Manager for the Coromandel region, working with tourism operators to develop their capabilities and marketing the region to the tourism trade and consumers. During that time he came up with the now famous 'Good for your Soul' branding and worked across the region's destination marketing mix including PR, trade marketing, advertising, publications, developing the regional photo library, video content, destination management and events.

Carl knew he wanted to share some of his knowledge and experience once he sold his first business, and to help small/medium businesses and tourism reliant communities be the best they can be.  Zoned In was born in 2014. Carls vision for Zoned In is simple:

1. Help more people do what they love

2. Help them do it well

3. Help them tell people about it!

Since starting Zoned In, Carl has got to work with some of the best in the tourism brands like Wilderness Motorhomes and some quintessential NZ fishing and marine brands like Furuno  Carl also devotes some time to helping fledgling tourism companies get off the ground like Boom Sailing

Carl's motto is "Do what you love & do it well"

He is always searching for that perfect balance in life - helping clients, getting out on the water with his kids, seeing his team do well and seeing the Coromandel flourish. 

If you've got a similar outlook in life, chances are we'll get on well. If you think we can help then sing out!